Period-tracking experience reframed to reduce friction + increase retention

Design

Almas Bismi

Type

Case Study

Role

Product Designer

Year

2024

Overview

Bloomly is a period-tracking app reimagined to make cycle management simple, approachable, and predictive. Unlike many menstrual health apps that overwhelm users with excessive features and clinical language, Bloomly was designed to reduce friction in daily tracking while fostering long-term consistency. The project centered around two key goals: building a streamlined experience that encourages sustainable tracking habits, and delivering personalized insights that feel both accurate and empowering.